Our core business was Saree selling. For this business I did market study with co-fellows, and I visited 4 to 5 whole-sale shops for understanding the market and to know more about the product. Next day my business partner went for market study, after this we went together for purchasing the product. Before going to the shop we planned about business investment, and we decided to invest only half money of the principal amount. We also decide, If we able to sell all sarees then we purchase more sarees. We purchased different variety and price of sarees that we could sale to different type of people.
We planned to sale like guerrilla market strategy, but while marketing we failed to use that strategy. We went door to door to sale and first day within 2 hours I sold 4 sarees with high profit , because I had different varieties of sarees. I convinced very easy to the people, but after two days it was very difficult to sale. People were asking us different color and variety with less cost, so I had to walk for long to search customers. If I approach sarees they were asking me for dress material then I went with other co-fellows who had dress material to sell. But when I visited along with dress material and sarees both that time customers were demanding for ready-made not dress material. Always customers’ choice is very different than what we assume.
After four days we were struggling to sale remaining product because well quality and well color sarees were sold. Some customers were giving order for sarees but time was close to deadline to do this business so we could not take order.
I think going door to door is waste of time and our energy. On last day I spent 3 hours and could able to sell only one saree. Then I was thinking if I had opened a shop with other material they would have come to me and purchased according to their choice.
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